Rina Chan: Ecommerce Brand
Project Description:
Overview: PatPat, a global kids’ clothing brand, wanted to boost its online visibility and authority for key search terms like “family matching outfits” and “baby clothes.” They faced stiff competition and needed a strong backlink strategy to improve rankings and drive more organic traffic.
Challenges: Despite having a well-optimized website and quality products, PatPat struggled to rank for high-intent keywords due to insufficient authoritative backlinks. Their previous link-building efforts lacked consistency and quality, affecting domain strength.
Our Approach: We conducted a thorough backlink audit, disavowed toxic links, and implemented a targeted link-building campaign using guest posting and outreach. We secured high-quality backlinks from parenting, fashion, and lifestyle sites to establish niche authority. Additionally, we optimized existing content to align with search intent.
Results: In just 3 months, PatPat’s organic traffic increased by 35%, and domain authority(DA) improved from 40 to 52. Key keywords, such as “family matching outfits,” saw a significant boost in rankings, leading to increased conversions.
Conclusion: A strategic backlink campaign played a vital role in enhancing PatPat’s online presence, proving the power of high-quality link-building.
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